today we have been working on our bus ads
i have chosen to work on a Greenpeace campaign as this is something i feel strong about
more specifically i have focused on deforestation.
today we were shown how to use the pen tool in photoshop and how to use paths this can be a bit fiddly but is a very powerful tool.i plan to use this technique in the future with textering 3d models
we have also been given our SDS (self directed study)
for the SDS we need to work on our bus ads over the half term
Thursday 22 October 2009
Thursday 15 October 2009
Thursday
Today we have been working mostly on our research for advertisement, more specifically about semiotics and visual language.
Semiotics is a very deep subject that i feel would take years of study to completely understand.
for example Wikipedia puts signs in semiotics as "something that stands for something, to someone in some capacity" now that may be a broad explanation but if you were to go to
http://www.aber.ac.uk/media/Documents/S4B/sem02.html then you would be able to see just how complex the subject relay is.
visual language is just as wide a subject but is a little essayer to understand. Wikipedia describes visual language as “A visual language is a set of practices by which images can be used to communicate concepts.” This means anything from written language to sign language and beyond can be used as a visual language. the hardest part of visual languages is making sure that whom ever is reading it understands what it is you mean.
But visual language can mean reading someones body language and that can be as obvious as shaking your fist in rage to something as subtle as not being able to look someone in the eye when lieing
I feel that i got too drawn in to trying to describe what semiotics is and that has slowen me down a bit but it wont be to hard to catch up over the weekend.
Over the weekend i plan to finish writing about product branding and product advertising.
Semiotics is a very deep subject that i feel would take years of study to completely understand.
for example Wikipedia puts signs in semiotics as "something that stands for something, to someone in some capacity" now that may be a broad explanation but if you were to go to
http://www.aber.ac.uk/media/Documents/S4B/sem02.html then you would be able to see just how complex the subject relay is.
visual language is just as wide a subject but is a little essayer to understand. Wikipedia describes visual language as “A visual language is a set of practices by which images can be used to communicate concepts.” This means anything from written language to sign language and beyond can be used as a visual language. the hardest part of visual languages is making sure that whom ever is reading it understands what it is you mean.
But visual language can mean reading someones body language and that can be as obvious as shaking your fist in rage to something as subtle as not being able to look someone in the eye when lieing
I feel that i got too drawn in to trying to describe what semiotics is and that has slowen me down a bit but it wont be to hard to catch up over the weekend.
Over the weekend i plan to finish writing about product branding and product advertising.
Wednesday 14 October 2009
wendsay
Today we were given our assignment brief for the research part of the advertising unit.
This part of the unit covers learning about visual language(witch even covers the written language), semiotcs and how advertising works (like viral advertising witch works on a one person tells two who inturn tell 2 each and so on)
after the first unit i feel a bit more confident about what im doing.
This part of the unit covers learning about visual language(witch even covers the written language), semiotcs and how advertising works (like viral advertising witch works on a one person tells two who inturn tell 2 each and so on)
after the first unit i feel a bit more confident about what im doing.
Monday 12 October 2009
Monday
today we started on our advertising unit
the task we were given was to take an image (eg. a games console or a musical instrument)
and to wright 4 slogan's for it based at 4 different age ranges only using a sentence or less.
what i thought was an easy assignment turned out to be a bit harder than i thought.
the one i struggled with was age range 10 to 16.
i started with the slogan "fun for the whole family" i asked members of the class and found that most associated this with an older age range so after more thought i changed it to "make playtime fun time" this works because younger children can connect with it as they have playtime at school.
the task we were given was to take an image (eg. a games console or a musical instrument)
and to wright 4 slogan's for it based at 4 different age ranges only using a sentence or less.
what i thought was an easy assignment turned out to be a bit harder than i thought.
the one i struggled with was age range 10 to 16.
i started with the slogan "fun for the whole family" i asked members of the class and found that most associated this with an older age range so after more thought i changed it to "make playtime fun time" this works because younger children can connect with it as they have playtime at school.
Thursday 8 October 2009
Thursday
today has been a bit of a rush to get things done on time.
using PowerPoint was a bit daunting to begin with but after a quick rundown on how to use it i found it rather easy.
with both my posters done now all i have to do is my sketch book update
i have printed of many of the individual assets to stick in to my sketchbook to help show the prosses used.
thanks to the small extension we have on doing this i think i should be able to get my sketch book looking good rather than just exceptibel.
using PowerPoint was a bit daunting to begin with but after a quick rundown on how to use it i found it rather easy.
with both my posters done now all i have to do is my sketch book update
i have printed of many of the individual assets to stick in to my sketchbook to help show the prosses used.
thanks to the small extension we have on doing this i think i should be able to get my sketch book looking good rather than just exceptibel.
Wednesday 7 October 2009
This is my first complete poster for the first module.
The images used are an eye from the Internet, the smile is scanned from a CCTV poster, the picture of the earth is scanned from a book and the CCTV cameras were photographed from around Brighton.
using the opacity tools i maneged to blend the eye with the globe this is something that i like about the poster however on further reflection i think i should have used a lighter colour to make it feel more of a welcoming poster to look at.
I do think that this would work well as a CCTV awareness poster but i will also try to get some more input from other class members.
Monday 5 October 2009
Monday afternoon
This afternoon I have been working on my complete posters for the end of this unit.
I have found this task somewhat easy as i know about photoshop the main tool that we are using to make them.
I have however learnt some new things about it that i never knew before like the contiguous option that when used with the magic wand ( a select tool) will select all pixels with the same colour on the enter picture this is handy when trying to remove large sections of colour whilst leaving small detailed parts of the picture untouched.
i also have a greater understanding of the gausien blur tool and how it is used to make layers in photoshop have a similar blur so they seem to fit.
I have nearly finished both my posters now and just have a few small parts left to do takeing the camera home with me helped me to gather the needed assets.
This is my dog Chucky
I have found this task somewhat easy as i know about photoshop the main tool that we are using to make them.
I have however learnt some new things about it that i never knew before like the contiguous option that when used with the magic wand ( a select tool) will select all pixels with the same colour on the enter picture this is handy when trying to remove large sections of colour whilst leaving small detailed parts of the picture untouched.
i also have a greater understanding of the gausien blur tool and how it is used to make layers in photoshop have a similar blur so they seem to fit.
I have nearly finished both my posters now and just have a few small parts left to do takeing the camera home with me helped me to gather the needed assets.
This is my dog Chucky
Monday morning
Key skills:
This morning during key skills we had to discus the ethics of "photoshoping".
Photoshoping is a term used to describe the manipulation of a picture by means of photoshop or another photo manipulation program.
I think this went well (apart from the fact that I left my worksheet on my desk at home).
We all seemed to be of the same opinion that there should be some sort of regulation on photos used by the press.
However art should not be censored and as photoshop is a powerful tool in the modern art world i don't think that it can be censored.
My goal for the discussions was to allow others to have more of a say, this was not easy because when you are being watched no one wants to talk. So i took the lead to try to get the others in the group talking, I think this worked because in no time at all the hole group was ready to have a say.
This morning during key skills we had to discus the ethics of "photoshoping".
Photoshoping is a term used to describe the manipulation of a picture by means of photoshop or another photo manipulation program.
I think this went well (apart from the fact that I left my worksheet on my desk at home).
We all seemed to be of the same opinion that there should be some sort of regulation on photos used by the press.
However art should not be censored and as photoshop is a powerful tool in the modern art world i don't think that it can be censored.
My goal for the discussions was to allow others to have more of a say, this was not easy because when you are being watched no one wants to talk. So i took the lead to try to get the others in the group talking, I think this worked because in no time at all the hole group was ready to have a say.
Thursday 1 October 2009
Thursday
Today we started by looking at scanners.
we started by looking at how to use it through both photoshop and the canoscan tool
there are many things about scanners that i didn't know like OCR which means ocular character recognition that works by reading the text of a page and putting it in a text file for editing.
later we started on our final posters for the unit. I have some what changed my CCTV awareness poster to have an eye behind the earth rather than a CCTV poster as this has less text allowing me to use more images .
before we leave for the weekend i am going to borrow one of the collages camera so that i can collect some assets for my poster.
I also plan to take some pictures of my pet dog (Chucky) as i have no photos of him yet.
we started by looking at how to use it through both photoshop and the canoscan tool
there are many things about scanners that i didn't know like OCR which means ocular character recognition that works by reading the text of a page and putting it in a text file for editing.
later we started on our final posters for the unit. I have some what changed my CCTV awareness poster to have an eye behind the earth rather than a CCTV poster as this has less text allowing me to use more images .
before we leave for the weekend i am going to borrow one of the collages camera so that i can collect some assets for my poster.
I also plan to take some pictures of my pet dog (Chucky) as i have no photos of him yet.
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